Project Overviewe
This project introduces the design development of the K-Culture Kit, created in 2024 in collaboration with the Korea Foundation for International Cultural Exchange (KOFICE) and Shinhan Card.
The project was initiated to expand cultural access and educational opportunities for children and youth in culturally underserved regions—Myanmar, Vietnam, Indonesia, and Kazakhstan—by donating high-quality cultural education kits, ultimately contributing to an improved quality of life.
Studio WIS was responsible for the overall design and production of the kit.
Through line graphic designs that reinterpret traditional Korean culture in a contemporary way, the kit was designed to help children easily and enjoyably engage with Korean culture. Vivid and dynamic visual expressions effectively convey the aesthetic sensibility and cultural values unique to K-culture.
K-Culture Kit
Graphic & Package
Strategy & Design Project
Strategy & Design Project
2023
studio WIS
Creative Director : Kwon Seulki
BX Strategy : Hong Dahae
BX Director : Jung Doojun
Design : Park Jungmin
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Client
KOFICE
<Korea Foundation for International Cultural Exchange>
